Where are you right now?

You've got your business plan, your social media is all set up, your website is looking amazing, and you are getting yourself out there...

But...

There is nothing of you.

Nada, zip, zilch.

Maybe a couple of selfies from 10 years ago or one your friend took on a night out. But nothing that actually represents you, your business or your brand.

I'm not going to sugar coat the fact that rubbish photo's will do your business a huge disservice. Selfies have a time and a place on your socials, but never ever on your website/blogs or when you are trying to sell your services.

So, here is a simple solution.

Invest in a brand shoot. It may seem at the bottom of your to do list but I can't reiterate enough that it should be up on the top of your to do list. It goes hand in hand with creating content and pushing your website.

If your budget is tight, or you don't need hundreds of photos to start off with and you worry that it'll all be too much then book a half hour headshot. In half an hour we can create a small gallery of images that you will be able to populate your website and pop them on your Instagram, Facebook and LinkedIn profile images.

Use them to introduce yourself, write a blog about who you are and what you do and use them on this. This will tide you over for the first month at least BUT don't forget that people get bored easily and will switch off if you continue to use the same photo's.

Be prepared to dive in and have a longer more intense branding shoot later on so you can keep consistently posting and sharing your story with fresh images to keep your audience engaged.

It will pay you back dividends in the long run.

Are you just starting out? Or have you been putting off updating your images?

indian lady sitting on a bed posing for a headshot
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