UNMASKED

A Creatve Photography Shoot & Exhibition for the Bold and Brave

Calling all solopreneurs with a story to tell, a mask to drop, and a business to elevate.

This isn’t just a photoshoot. It’s a movement.
An experience.
A bold, beautiful rebellion against the idea that we have to always have it together.

You’ve built a business from your story. Now, it’s time to share the part you’ve kept hidden.

This isn’t just a photoshoot. It’s a statement.
A powerful experience that strips back the curated highlight reels and dives into the real stuff, the grit, the growth, the masks we wear to keep going.

Unmasked

Is a raw, intimate and striking photography exhibition celebrating the real stories behind the soloprenuers building brilliant businesses, the self-doubt, the resilience, the pressure to pretend, and the power that rises when we drop the act and get real.

I’m Joanna, branding photographer, creative director, and a bit of a story addict. I work with soloprenuers from any background, race and gender who are tired of generic headshots and want imagery that feels like art and hits like truth. This exhibition has been on my heart for a long time. Now I’m bringing it to life and I want you to be a part of it.

Here’s the concept:

I’ll be photographing 30 incredible solopreneurs, each with their own powerful story.

We’ll talk about what drove you to start your business, how it's shaped your sense of self-worth, and what you've been hiding because let's be honest, we all have something.

Then, together, we’ll create a visual metaphor of those hidden parts of you.
You’ll wear a mask - literally - and you’ll write on it using your own words. The labels, the doubts, the truths you’ve buried beneath “I’m fine.”
It’ll be raw, artistic, and honest as hell.

You’ll walk away not only with beautiful, editorial-style portraits to use in your business - but with a piece that honours everything you’ve been through and how far you’ve come.

Who’s this for?

This is for any solo business owner - regardless of gender - who’s ready to be seen.

For the ones doing it all themselves, who’ve pushed through doubt, comparison, burnout, and still kept going.
It’s for those ready to drop the mask, to show not just the polished front, but the fierce, tender truth behind it.

You’ll need to be open to sharing your story publicly - through the exhibition and potential media features. If that feels a little terrifying but also a bit exciting? That’s your sign.

This isn’t about perfection.
It’s about presence.
It’s about power - your power - in its truest, most human form.

There are only 30 spaces available, and they’ll go fast.

Ready to be UNMASKED?

How to Apply for UNMASKED

This isn’t just a photoshoot it’s a powerful, vulnerable experience. To make sure everyone taking part is fully aligned and ready to go deep, this is an application-only exhibition.

There are only 30 spaces available, and they will fill up quickly - so if your gut is saying this is for me, don’t sit on it too long.

Step 1: Send in your story

Write to me, straight from the heart. Tell me:

  • What drives you in your business?

  • How has your self-belief or self-worth been challenged or transformed?

  • What have you been hiding that you’d like to share?

  • What do you find yourself masking in order to show up?

Be honest, be raw, be you. It doesn’t need to be perfect just real.

Step 2: Include a recent photo of yourself

No need for anything fancy, a clear, natural image is perfect. It just helps me get a feel for you beyond the words.

Step 3: Email it over

Send your story and photo here hello@joannawoodphotography.co.uk
Use the subject line: “UNMASKED Application – [Your Name]”
None of your information you send me will be shared with anyone else.

Step 4: Selection & Confirmation

I’ll personally read every application. If you're shortlisted, you’ll receive a confirmation email with:

  • The shoot day & time

  • Zoom call details (to connect with the group and run through the shoot itinerary)

  • Payment info (with an option to split into 2 payments)

  • All the prep you need to feel calm, ready, and supported

🗓️ Deadline to apply: 30th June 2025
After that, applications will close and the final 30 participants will be confirmed.

You will need to be available to travel to Birmingham either on the 23/24th September for the shoot - The Exhibition date will be confirmed at a later date.

This is more than a photoshoot it’s a chance to be seen, celebrated, and unmasked in a way that can elevate both your story and your business. I’d love to hear yours.

What you get:

  • A facebook group to meet everyone taking part

  • A zoom call to go through the details and answer any questions

  • A professional styling experience on the day (hair & makeup)

  • A fully directed, editorial-style photoshoot with 5 final images you can use for your brand (and the option to buy more after the event)

  • A printed exhibition piece featuring your “mask” image and story

  • VIP entry to the final exhibition event, plus a guest ticket

  • The chance to be featured in the press and Brand You Magazine’s Dec/Jan edition - because you deserve to be seen and heard.

All for £297

FAQs – UNMASKED

🧠 “What if I don’t feel ‘interesting enough’ to be in an exhibition?”
Oh hello, imposter syndrome - didn’t see you there. Honestly, this comes up all the time. If you've got a business and a mask you've been hiding behind (and we all do), you’ve got something powerful to share.

📸 “I hate having my photo taken. Will you help me?”
100%. You’re not expected to know what to do in front of the camera - that’s my job. I’ll guide you every step of the way so you feel comfortable, confident, and fully yourself. This is about real presence, not forced poses.

🎭 “Do I have to physically wear a mask?”
Yes - but stay with me. You’ll wear a plain white mask during part of the shoot and write on it using your own words - the things you hide behind, the feelings you’ve covered up to ‘look the part’. It’s powerful, honest, and incredibly moving. And no, it’s not creepy - it’s art.

🧼 “What’s included in the hair & makeup?”
You’ll be treated to professional styling - whatever that means for you. Want to go full glam? Great. Prefer something natural and clean? Perfect. This isn’t about creating a look you don’t recognise, it’s about enhancing who you already are.

🍩 “Are refreshments provided?”
Of course nobody does vulnerability well on an empty stomach. Light refreshments and drinks will be available during your slot to keep you fuelled and comfortable.

🗓️ “How will the shoot days be organised?”
The full shoot will take place over two days with specific time slots allocated for each participant. You’ll receive your time in advance so you can plan around it. No long waits, no chaos just your moment to shine.

We’ll also have a facebook group and a Zoom call with all participants before the shoot to meet each other, talk through the full itinerary, and answer any questions. You’ll feel totally prepped, calm, and ready to go when the day arrives.

🏳️‍🌈 “Is this a safe and inclusive space?”
Absolutely. This space is open to all genders, identities, backgrounds, and bodies. You will be welcomed, respected, and supported exactly as you are no exceptions. Vulnerability only works when we feel safe, and that’s something I take very seriously.

👯 “Can I meet the other people involved?”
Yes! While the shoot itself you will be with me is one-one and you’ll see others turning up foor their slots, the VIP exhibition event brings us all together in person. You'll meet the other brilliant humans involved, share stories, and connect in a space full of warmth and mutual respect. It’s also a great networking opportunity if you want to link up with like-minded business owners.

📍 “Where will the exhibition be held?”
The venue is currently being confirmed, but it will be in Birmingham, UK. Expect a beautifully curated space worthy of the powerful work we’re creating.

🖼️ “What will I walk away with?”

  • 5 professionally edited, high-quality images to use in your brand

  • A printed artwork featuring your mask image and written story

  • VIP access to the exhibition event (with a +1)

  • Your story shared as part of a powerful exhibition, with press & media opportunities

  • New connections and a deeper understanding of your own journey

  • A real sense of pride and visibility - the kind that stays with you

💸 “Is there a payment plan?”
Yep! You can split the investment into 2 payments of £148.50. Just say the word when you book and we’ll sort it out - easy.

💬 “Can I talk to you before booking?”
Definitely. This is a vulnerable, exciting thing to be part of and I’m happy to chat with you about it. Message me any time for a no-pressure conversation.

Let me know if you’d like a little “What happens next?” checklist to pop on the end — something like: Book your spot → Join the Zoom → Show up and be seen. Could be a nice gentle close to the page.